A couple of days ago we drove through one of the nicer new areas which reminded me again of why living in a newer housing section would not be my first choice.

All of the houses.. street after street, were the same color… A very generic tan color, which on it’s own is not a bad color, but en masse makes for a very boring neighborhood.

While there were a few unique house designs mixed in, they were lost in a sea of sameness. Nothing about them said “look at me.. I’m different!”

If I WERE to move into this neighborhood, the first thing that I would do is change the colors of the shutters or maybe paint the front door or do some unique front yard landscaping… something to make my house unique.

Nothing overboard or too flashy.. just enough so my house stands out from the rest and does not add to the overall boring sameness.

(Speaking of flashy, we once sold a home that was in a nice newer neighborhood. The new owners painted the house a pepto bismol pink!

That taller split entry house really stood out between two ranch style houses and definitely was unique in that neighborhood!)

These same ideas apply to your websites when advertised on traffic exchanges.

When everyone is advertising the same programs, with the same pages, surfing can tend to become boring. Your site may be seen but more then likely it will just blend into all the rest.

So how do you stand out in the crowd of other affiliate pages and websites?

I know you’ve all heard of splash pages.. squeeze pages.. the short, attention grabbing sites that are desinged primarily for Traffic Exchanges. You hear about them so much for one reason.. they work.

Remember that Traffic Exchanges show your site for 30 seconds, at the most, before the surfer is asked to click to go on to the next site… many exchanges have gone to 10 and 15 seconds. This is NOT a lot of time.

I see far too many pages submitted for approval that are very long with many images and program banners to load. It many times takes considerably longer to load the page then the 20 seconds required to view it. Not only that, but how many people do you really think are going to take the time to scroll down through a long site when they are surfing for credits? Not many I’m guessing.

Whether you use splash pages that are supplied by the program you are promoting, make your own or have one made for you stop and think first about who will be viewing your page.

Most likely it is another member who is surfing 5 or 6 exchanges at the same time. While they may be actively searching for a business opportunity or resource, their main objective is too earn credits that they can use to advertise their own site.

A long page that takes 30 seconds or more to load or another affiliate page that looks like 6 out of the last 10 pages they’ve seen, is not going to grab their attention.

Be unique.. set yourself apart from the crowd but don’t go overboard with ‘pepto bismol’ flashing banners and gimmicks.. that might get you attention but not necessarily the kind you want.

Your goal when advertising, especially in traffic exchanges, is to stand out from the crowd.

You can’t do this by having a page that looks like everyone elses. Make your space unique.. set yourself apart from the same boring neighborhood of websites that surround you and you’ll be sure to attract the attention that your website deserves.